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Startup: A Silicon Valley Adventure, by Jerry Kaplan
Get Free Ebook Startup: A Silicon Valley Adventure, by Jerry Kaplan
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Amazon.com Review
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
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From Publishers Weekly
Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry. Copyright 1996 Reed Business Information, Inc.
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Product details
Paperback: 336 pages
Publisher: Penguin Books; Reprint edition (October 1, 1996)
Language: English
ISBN-10: 9780140257311
ISBN-13: 978-0140257311
ASIN: 0140257314
Product Dimensions:
5.1 x 0.7 x 7.7 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
40 customer reviews
Amazon Best Sellers Rank:
#828,761 in Books (See Top 100 in Books)
Being such a great dreamer that I am, reading this book took me through such an emotional roller coaster. Mr Jerry Kaplan wrote this book very well. Mr Kaplan tried to and did start an IT business but it faltered. I found it very entertaining and informative for entrepreneurs and dreamers alike.Among other things I got from this book is:1. It takes more than passion to succeed in life2. Like it or not, luck has a role in our lives3. Life is not fair4. Know when to let go5. Love what you doThe book is kind of like autobiographical which I found to give the book a well rounded take on entrepreneur-ism. So, if you like reading books about people who've made it in business and also those who could have but never quite made it then this book will be of interest to you. Although the book is about starting and running a business, success or failure is not only limited in the business world and so the lessons one learns in the book may be equally applied in other areas of life where success is not guaranteed. A great book!
I enjoyed learning the story of something I had not known about before. I appreciated the information, tidbits, insights, and tips. I wish it was done a little more cohesively. Sometimes you would be wrapped up in narrative only to find that you are slowed down by some long winded definition. At other times you really want to know who, what, why something happened and the book completely skips over it leaving you looking back through pages to find where you should have figured things out. It can be jarring trying to remember people when there are big gaps between their introduction and their usefulness. Or trying to remember a definition that was brought up in the beginning of the book but not referred to until the end. I wish I could have his perspective on both but written separately.
This was a fun business story told with unusual finesse by Jerry Kaplan. Kaplan has an eye for detail that can make negotiations and other business meetings come alive.The plot tells the story of a high profile venture in the late 90s, Go Inc., from inspiration through fund raising and product development to fame, near success and ultimate failure. Anyone who may have thought about starting a new venture who wants to sit in the passenger seat and observe the whole ride in detail (though not too much detail -- it's an easy read) will enjoy. I wouldn't say the book is highly educational in a process sense (how to do this, how to do that...), but it does give a lot of high level insight into the difficult tradeoffs and predatory practices that can be confronted in trying to grow a business in high tech. I read it in a few days and enjoyed it thoroughly.
Fascinating story of a (pre-dotcom-bubble) high-tech startup, written from the perspective of the founder. He does a great job of recounting the events, but doesn't breath much life into the characters (other than himself). This book might have been more interesting if it had been written by a neutral person who could have interviewed all the involved people and given us all sides of the story. To be fair, the author (in the end) puts the blame for the failure of the company with their inability to produce a marketable product fast enough (even though there is no shortage of people and organizations he could have blamed). So there's definitely a lot to be learned here -- just don't read this book with the hope of gaining much insight into the minds of the people involved in such ventures.
Startup detailed the life of a technical venture from birth to death in a fast-moving and entertaining style. Kaplan does a great job of explaining what it was like to be there and what obstacles they faced in their journey to bring the first pen based computers to market. Kaplan gives an appropriate level of detail when descibing situations without being 'dry'. While another reader didn't like this book because of the superfluous descriptions, I thought this made the book even better -- it gave me a *feeling* of what it would have been like to be there in person. I missed many "bedtimes" when reading this book and I highly recommend it if you're interested in business stories, start-ups, or technology stories.
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